Ivanov's theoretical work focuses on the study of inoculation theory, images, and attitudes . inoculation theory This is a keyword search in the online catalog. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to . Persuasion theory intro [101] Persuasion is a process by which people use messages to influence others. It doesn't explain what should happen. 162. 310 Blazer Dining. . "grandparent theory of resistance to persuasion": inoculation theory. Using biological inoculation as a metaphor, inoculation theory Compton, J. Basically, instead . Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the effects inoculation messages have on individuals who are initially opposed or neutral regarding the topic. INOCULATION THEORY: MOTIVATION MECHANISM VS -ATTACK CREDIBILITY AS MEDIATORS OF RESISTANCE TO PERSUASION PETER F. CRANIS B.A., University of Central Florida, 1984 Submitted for the THESIS in partial fulfillment or cne requirements Master of Arts degree in Communication in the Graduate Studies Program f Inoculation theory of resistance to influence. We discuss the origins of inoculation theory, starting with its roots in the 1960s as a . The rationale of this pre-exposure is that by "inoculating" people in this manner, they will subsequently recognize flawed arguments and . may 10th, 2018 - start studying persuasion final quiz questions learn vocabulary terms and more with flashcards games and other study tools''Inoculation theory Wikipedia May 12th, 2018 - Inoculation theory was developed by social psychologist William J McGuire in 1961 to explain how attitudes and beliefs change and more importantly how to keep existing attitudes and beliefs consistent in the . is the approach with persuasion inoculation. Journal of Applied Communication Research 32 (4), 343-364. sistance to persuasion has been inoculation theory as formulated by McGuire [6]. To address a gap in the literature regarding inoculation mechanisms, we used focus groups (Study 1) to allow participants to describe resistance processes following inoculation. This is done by opposing the weaker versions of the same arguments. The last decade, in particular, has been a period of explosive growth for inoculation. Communication yearbook 29. . and behavior. International Journal of Communication 15, 1-13. doi:1932-8036/2021FEA0002 October 2, 2021 In Research Affect Emotions Inoculation theory Threat Research has offered a more nuanced understanding of how inoculation confers resistance, exploring precise workings of inoculation's core concepts of threat and coun-terarguing in conjunction with concepts . Defensive reactions to health-promoting information: An overview and implications for future . Use of inoculation to foster resistance to credit card marketing targeting college students. The present essay will demonstrate the role of forewarning and inoculation in the process of resistance to persuasion. Frymier and Nadler (2013) noted that for cognitive dissonance to work effectively there are three necessary conditions: aversive consequences, freedom of choice, and insufficient external justification. c. reflectivity on the part of the receiver. Theorist: William McGuire. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. During World War II, the United States War Department had an experimental research branch in a unit called the "Department of Information and Education". This study uses a theory from persuasion research, known as Attitude Inoculation Theory (AIT, McGuire, 1961), to help women who intend to breastfeed maintain their commitment to breastfeeding, even when they are exposed to arguments for the use of infant formula. The campaign focused in part on self-interest, trying to reach voters who were feeling the pinch of high gas prices. Inoculation Theory continues to be studied today by communication, social psychology, and social science researchers. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. Inoculation theory A vaccine introduces a weak form of a virus that can easily be defeated to prepare the immune system should it . A three-phase experiment (N = 282) was conducted to examine the Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. It proposes five avenues for future investigations of threat and/in inoculation theory in the continuing study of persuasion. Specifically, create misinformation with active inoculation. 2021. Persuasion Resistance to persuasion has been a longstanding topic of interest among scholars studying social influence. Inoculation theory offers a framework for protecting individuals against challenges to an existing attitude, belief, or state. Not a new reading.) The author reviews general approaches to resisting persuasion and introduces the inoculation approach. kimberly.a.parker@uky.edu. Thankfully, science has found a solution: inoculation theory. J Compton. Inoculation theory posits that individuals could be inoculated to resist attitudinal change resulting from influence attempts (Compton and Pfau, 2005). Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals' attitudes can be made resistant to change. 2013. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. Inoculation Theory Kimberly. Similar to how a vaccine builds immunity to a pathogen by exposing our bodies to a weakened form of the pathogen, we can build immunity to misinformation by exposing our minds to a weakened form of misinformation. De- fense by avoidance, although highly effective for belief maintenance, has the disadvantage of leaving the individ- Over the ensuing decades, scholars . Inoculation theory is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future. Benoit (1991). . We aimed to test the effectiveness of an inoculation message for reducing the onset of . Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. Pdf available here. "Inoculation theory of resistance to influence at maturity" (pages 97-105, 121-129). AU - Cameron, Kenzie A. PY - 2009/3/1. 2. be understood and comprehended. Outline how persuasion is determined by the choice of effective communicators and effective messages. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. A persuasion inoculation is made with weakened versions of the anticipated persuasive challenges. The elaboration-likelihood model proposed by Richard E. Petty and John T. Cacioppo in 1986 is an example of self-persuasion theory. 1.2 Inoculation Theory Inoculation theory is described as the "grandparent theory of resistance to attitude change" (Eagly & Chaiken, 1993 p. 561). Attitude inoculation is the refusal of strong and persuasive arguments. The process of inoculation is similar to immunizing individuals by injecting a weakened dose of the virus to fight against future exposure to viruses (Lim and Ki, 2007). Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. II. Thousand Oaks, CA: SAgE Publications. The book features essays from renowned international experts in the fields of sport and exercise psychology and communication, each of which uses powerful insights from inoculation theory and other models of persuasion to discover new ways of encouraging people to increase their levels of physical activity and improve their experiences in . Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). Inoculation theory offers a logical basis for developing a psychological "vaccine" against misinformation. One company that did a great job of using this theory is Apple and their "Mac vs. PC" campaign. Protect yourself from misinformation with inoculation theory. Inoculation theory in the Thus, inoculation theory may be more descriptive than explanatory. The inoculation theory informs us how to strengthen our existing attitudes and beliefs, and resist attempts of persuasion. Ivanov's theoretical work focuses on the study of inoculation theory, images, and attitudes . The theory […] Over the ensuing decades, scholars Despite the prevalence and damaging effects of public speaking anxiety, inoculation strategies have yet to be used to help individuals remain calm before and during public speaking. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves. The central principle of inoculation theory is that when individuals are presented with a weakened form of a persuasive attack against an existing attitude, they become inoculated against future attacks to that attitude. Resources included. inoculation messages can help promote resistance to counterattitudinal attacks. How the Obama Campaign Effectively Used Persuasion to Defeat John McCain. Compton, J. including cognitive and emotional persuasive appeals and attitude inoculation. RIP-The use of inoculation theory and online social networking for enhancing attractiveness of IT occupations. (Previously Covered. Abstract. Y1 - 2009/3/1. While persuasion typically uses information, the emphasis in a persuasive message is on influencing the receiver (rather than merely providing information and letting the receiver make up his/her own mind). In The SAGE handbook of persuasion: Developments in theory and practice, eds. van't Riet, Jonathan, and Rob A. Ruiter. Inoculation Theory Inoculation theory The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, 1964; Compton, 2013). In this episode, we considered ways to inocu… T2 - An overview of 15 selected persuasion theories, models and frameworks. Parker. (2021). . One company that did a great job of using this theory is Apple and their "Mac vs. PC" campaign. In his initial articulation of the theory, McGuire (1961a, 1961b) discussed research on the effectiveness (in creating resistant attitudes) of two-sided messages—with both counterarguments and Kathryn R. Stam, Indira R. Guzman, Jeffrey M. Stanton. While inoculation theory accurately describes much empirical evidence regarding the effects of two-sided persuasion, the theory does not address the causal mechanism underlying these effects. "The effects of initial belief level on inoculation theory and its Results: The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. he wrote a survey of the literature of persuasion as an 80,000-word chapter of the . AU - Stam, Kathryn R. AU - Guzman, Indira R. AU - Stanton, Jeffrey M. PY - 2009. These challenges are weakened to the degree that they are strong enough to Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the effects inoculation messages have on individuals who are initially opposed or neutral regarding the topic. Associate Professor; . Inoculation Theory Kimberly. We discuss the origins of inoculation theory, starting with its roots in the 1960s as a . inoculation theory Quick Reference A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to change through having been exposed to repeated mild attacks. Persuasion or persuasion arts is an umbrella term of influence. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. We'll survey some of the ethical dimensions of inoculation in practice. The central route to persuasion is a method of convincing others to take an action or make a decision based on facts and evidence of the merits of the outcome. kimberly.a.parker@uky.edu. T1 - A practitioner's guide to persuasion. This theory uses an analogy of the body¿½s immunization against certain viruses, where administration of small doses of the virus helps a body to build up defense. Pryor & Steinfatt (1978). Parker. In particular, a framework that specifies why counterar- This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). The book features essays from renowned international experts in the fields of sport and exercise psychology and communication, each of which uses powerful insights from inoculation theory and other models of persuasion to discover new ways of encouraging people to increase their levels of physical activity and improve their experiences in . Inoculation Theory in itself is interesting. During World War II, the United States War Department had an experimental research branch in a unit called the "Department of Information and Education". 1. attract attention. One promising approach, derived from inoculation theory [13,14], is to prepare people for potential misinformation by exposing some of the logical fallacies inherent in misleading communications a priori. J Compton, M Pfau. One-Sided Versus Two-Sided Messages: Both Sides Now . . Inoculation theory boasts a dynamic history since McGuire first introduced it in the early 1960s. The inoculation theory informs us how to strengthen our existing attitudes and beliefs, and resist attempts of persuasion. Inoculation research assesses how people can become resistant to This divi-sion, led by the social psychologist, Carl Hovland, was tasked specifically with Explanation of Theory: Inoculation theory states that inoculation is used to describe the attribution of greater resistance to individuals. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Communication Yearbook, 29, 97-145. Persuasion is studied in many disciplines. Forewarning: You'd Better Watch Out . Subsequently, the inoculation theoretical system will be evaluated, in conjunction with existing evidence. Persuasion attempts to change minds . This divi-sion, led by the social psychologist, Carl Hovland, was tasked specifically with We will discuss two theories—self-perception theory . The effective appeal is called inoculation. Y1 - 2009. inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political . After Michael Pfau and I offered what was, prior to this chapter, the most compre- hensive narrative review of inoculation scholarship, we concluded that inoculation, while a mature theory, was "far from retiring." We predicted prodigious theory development and application, and as this review will show, this happened and is happening. The theory […] N2 - High school students do not have a clear understanding of the role of IT professionals in society. We describe our current efforts to create online communities of potential . J. P. Dillard and L. Shen, 220-36. 310 Blazer Dining. The rationale of this pre-exposure is that by "inoculating" people in this manner, they will subsequently recognize flawed arguments and . . Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. inoculation messages can help promote resistance to counterattitudinal attacks. Learning Theories Persuasion is really just a version of learning the desired response to persuasive efforts (often using conditioning and comprehension and incentives) A. Hovland's Learning Theory. It posits three forces that cause receivers to elaborate in one . All elements should fit the audience. Considered the most consistent and reliable method for countering resistance to persuasion (Miller et al., 2013), Inoculation theory provides a powerful framework to measure the effect of messages intended to promote COVID-19 vaccine uptake. 2013. School of Information Studies; . 859-218-3746. inoculation theory, the researchers also tested the effect of a brief (forewarning) . A., & Pfau, M. (2005). Inoculation theory is amoral—it explains what happens when people encounter persuasive attempts. eISBN: 9780191726828 Find at OUP.com Google Preview inoculation theory n. A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to . An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Inoculation pertains to the idea that beliefs may be protected against persuasion during forced exposure to belief attack. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. While having some roots in the selective exposure hypothesis, inoculation theory can be treated independently of this premise [12]. The goal of persuasion is to induce enough dissonance in listeners that they will change their attitudes, values, beliefs, or behaviors. Inoculation theory offers a logical basis for developing a psychological "vaccine" against misinformation. Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease-for example, through pre-exposure to weakened versions of a stronger, future threat. along with techniques to resist the persuasion. One promising approach, derived from inoculation theory [13,14], is to prepare people for potential misinformation by exposing some of the logical fallacies inherent in misleading communications a priori. Anti-smoking campaigns targeted at teenagers are an example of this. Inoculation theory—"the grandparent theory of resistance to attitude change" (Eagly & Chaiken, 1993, p. 561)—is . From the ancient Greeks to the present, persuasion has been viewed as an essential characteristic of a . Inoculation theory is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future. Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Threat and/in inoculation theory. Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more important, how to keep original attitudes and beliefs consistent in the face of persuasion attempts. Associate Professor; . This tactic is entrenched in many forms of persuasion—from political campaigns to court trials to prevention messages in health campaigns. His text with John S. Seiter, Persuasion: Social Influence and Compliance Gaining, is the best-selling persuasion text in the field of communication studies. Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more important, how to keep original attitudes and beliefs consistent in the face of persuasion attempts. Inoculation theory. Among the awards he has received . Furthermore, the author's initial experiments on inoculation theory are presented and discussed. 859-218-3746. It was first discussed by Richard . Or, the process of supplying information to receivers before the communication process takes place in hopes that the information would make the receiver more resistant. This is done by opposing the weaker versions of the same arguments. T1 - RIP - The Use of Inoculation Theory and Online Social Networking for Enhancing Attractiveness of IT Occupations. Inoculation messages . 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